Online customization

Customization.........it's what we all want isn't it? Nike certainly believs so. They have had a lot of success with thieir Nike ID shoe customization system. Frankly, im surprised by this. I assume Nike must be getting it's loyal customers. Shoes are just one of those products I always assumed would be preferred to be bought in the store due to shoe sizes, comfort, etc. To me, online ordering pre-made products such as books or electronics always made the most sense. I visited Nike's web site www.NikeId.com and I have to say, it's pretty sleek. Seeing your customizations come to fruition in front of your eyes is a delight.

Perhaps customers aren't thinking about the fact that their shoe could be the wrong size or fit because it's so much fun making your own shoe. Perhaps it is more about the experience, than the end result itself. It's not like Nike is offering a discount on these shoes, in fact it is more expensive. I stumbled across a informative and humorous video on YouTube...



Companies should be taking note, online customization could be the key to online sales. The key in my opinion is doing what Nike has done, make a flashy looking web site in which users can see their customizations.